![]() If you’re bullish on podcasts, many in the top 20 are publicly traded entities who either stand alone, or are part of a larger corporation. In close second, iHeartRadio holds a whopping 494 shows. When it comes to key participants in the industry, National Public Radio (NPR) sits on the top spot with over 26 million unique monthly audience members. One can keep up with serious world affairs or listen to Call Her Daddy-a podcast on sex and relationships by Barstool Sports, another podcast that frequently tops the charts. In particular, demographic listenership numbers experience a big drop after the 35-54 age bracket.įlexibility and variety are key features that are helping fuel the growth of the medium. The podcast boom is powered by younger generations, and both millennials and Gen Z represent a sizable portion of the total podcast audience globally. It’s expected to reach over $1 billion by 2021, and to grow further from there. In 2015, ad revenue in the podcast industry was a minuscule $69 million across the board. Obama pulled ahead in many countries in August, but in September the pendulum swung in favor of Rogan. The Rogan-Obama tug of war in the podcast realm has had its back and forths. As it stands now, two podcasts from America carry a large presence in foreign markets, and the two big personalities-Michelle Obama and Joe Rogan-stand a notch above the rest. The early beginnings of podcasting were dominated by upstart content creators, but as the market has matured, big media outlets and A-list personalities have been vying for listeners’ attention in an increasingly crowded field. In particular, there are a number of podcasts focused on health and wellness as well as current events. Many of the top shows around the world follow a familiar interview or conversational format, but there are trends that deviate from that formula. How do the top podcasts fare on a per country basis? Country The data in this infographic comes from Spotify, the top global streaming service in the industry by paid users. Today, there are 850,000 active podcasts available in 100 languages, with over 30 million episodes to tap into-perfect if you have an afternoon to yourself. alone, it’s estimated that there will be 132 million podcast listeners by 2022. Since the beginning of the smartphone revolution, the digital audio format has picked up serious traction with audiences all over. We are amidst the breakout era of podcasts.
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